If you believe gender imbalance in the field sales world indicates that men are winning the sales game, you may want to rethink. Real-world data defies this perception, revealing that female sales reps are, in fact, closing deals at a higher rate.
Here's the scoop on why women outperform men in the world of sales and why male reps could learn a thing or two from them.
Women naturally tend to display more empathy, an often underestimated yet crucial trait for sales success. It allows sales pros to:
Developing empathy is all about taking your prospects on an unhurried journey, practicing active listening, and understanding their needs.
While both male and female reps listen, their intent differs. Male reps listen to respond, while their female counterparts listen to comprehend. This ear for understanding makes their clients feel valued and increases the probability of a successful sale.
Against historic biases and even present hurdles, women have climbed the corporate ladder with unwavering determination. Often undertaking challenging tasks others shun, like cold calling, this relentless attitude can be a powerful lesson for all sales reps aiming to excel.
There are phenomenal saleswomen within the Knock It! Pro team who are consistently outperforming and hitting their targets. Their ability to emotionally connect with clients, actively listen, and show a relentless drive for success sets an example for everyone in the business. You can read more about our top-tier reps and their unique sales strategies at our blog.