Nothing is as fast-paced as door-to-door sales, making your first impression incredibly crucial to your success. Experts even say that making a good first impression takes just seven to 17 seconds. You should never underestimate the importance of a first impression. Once it’s ruined, you can say goodbye to the trust-building process on the door. You never get a second chance to make a first impression.
Oralize your path to success with these six proven ways to create good first impressions, engaging more potential leads, and closing more sales.
- Always Look Professional: Before you even start your sales pitch, potential customers will have already scanned you from top to bottom and already made a judgement. Seventy-one percent of customers buy because they trust you. Don’t lose a potential sale because you look unprofessional. Take every measure to present yourself in a professional manner, even if it means sacrificing an extra 10 minutes of sleep; it will be worth it!
- Pay Attention to Your Body Language: Your body language plays a critical role in your ability to make a great first impression. Deliver your pitch confidently and make sure you maintain eye contact and have a genuine smile. Trust us, smiles are contagious!
- Perfect Your Elevator Pitch: Now, you can begin your pitch. But what sets you apart from the many door-to-door salesmen they’ve dealt with before? The key is to get straight to the point. Highlight what your product will do for them and how it will enhance their lives.
- Be Personal, Use Their Names: When you address a person by their name, it not only shows that you're engaged but it also lets them know that you don’t see them as just another sale, but a potential relationship.
- Always Use “I”: Using “I” in your pitch shows ownership and confidence in your product and company. This approach will help you establish trust and make a positive impression at the door.
- Evaluate and Adjust: Making a great first impression is a continuous process. You need to constantly evaluate what's working, what's not, and make the necessary adjustments.
So, there you have it. The above mentioned six tips can help you create a lasting first impression. Try them out the next time you're knocking on prospects doors and see how they can help improve your success rate.
For a more in-depth understanding of how to enhance your door-to-door sales technique, take a look at our sitemap. With Knock It! Pro, you not only get access to a wide range of resources that aid sales professionals, you also get the chance to connect with our seasoned experts, ready to share their secrets on how to make each door knock count.
Remember, every interaction with a potential customer is a learning opportunity. As you harness the power of making a great first impression, be ready to see your sales performance skyrocket with Knock it! Pro. Happy knocking!